There are days that Facebook actually outranks Google in Traffic Rank as reported by Alexa.com, and if you didn’t know, YouTube is the second search engine of choice right after Google. Did you also know that Twitter search has amazing advanced features that can help you locate conversations specific to any industry, product, service, company or person? So, why not take advantage of this amazing social visibility potential?
Here are few simple tips to ensure that content and conversations you create can be found.
#1 – Make an effort
It’s called SOCIAL media for a reason. You’ve got to invest some time being social. Successful social media marketers do a lot more than set up a profile. You must create relevant and timely content for your followers. Join in their conversations. Develop contests or games to encourage participation and sharing. Everything you do online should focus on persuading interested consumers to connect with you.
#2 – Make it a smooth landing
The old saying “you never get a second chance to make a first impression” is probably more true in the online world than anywhere else. The first thing people see when landing on your website, your Facebook fan page, your Twitter profile, or any other online presence will either grab their attention or it won’t. If it doesn’t you’ve probably lost your one and only chance with them. But first they have to find you. Have you loaded your landing pages with keywords that work? Is your content relevant to your audience? Do you offer value for every second they spend with you? Have you cross linked your webpage, Facebook fan page, Twitter profile, and other social media platforms so it is easy for them to find you?
#3 – Make it Keyword rich
Knowing how people search for you is vital. Let’s say your business is providing information on how to kennel train a puppy. You’ve got “kennel training” and “puppy” all over your posts, fan page, and in your Twitter tweets. Unfortunately your potential audience is searching for “potty training puppies”. See the problem?
By using a powerful keyword tool (like Google’s https://adwords.google.com/) you can see how others might be searching for exactly what you’ve got.
Do you have another tip on being “socially visible” online? If you learned something new please tell us below and click on your favorite social icon to share this article with your community!
About Karmen Reed
